Not Always Your Fault
No matter how many keywords you use and no matter how many SEO techniques you’ve been implementing, you just don’t seem to get any more traffic onto your website?
Is it really all your fault? Are you really that terrible at online marketing and creating websites? Don’t be so harsh to yourself and let’s not jump into conclusions.
Sometimes it’s good to take a break and use a web traffic analyzer to determine where the real issue is. I’ve been writing helpful articles and doing all I can to get as much organic and honest traffic to my website as possible.
There hasn’t been a day where I haven’t learned and implemented something new to my website, yet traffic seems to stay the same, if not decrease.
Why is that so?
Well after doing some research and talking to a few people on the community of Wealthy Affiliate, I found a couple of reasons and I’m sure you will find similar trends when looking at your website.
It turns out that the general trend of consumer behavior is very periodical. Apparently most people like to surf online on Mondays. There is a significant uptrend in the beginning of the week compared to the weekends.
My personal website has only been standing for about 3 months. But in these 3 months I have already seen a clear pattern for the weekly movement.
For some reason people love to land on my site beginning of the week and midweek. I don’t exactly know why and I don’t think I can change this behavior, but it seems to be a global trend.
Although I was told not to worry too much about the analytical aspects of my website in the beginning, there is enough evidence in that pattern to confirm its trend.
The fact that I get less views or less people landing on my page during Saturday and Sundays, can easily be explained.
People probably use the weekend to complete chores that they didn’t have time to take care off during the week.
You go out and have fun, you spend time with your family, grocery shopping, cleaning the house etc.
No one wants to spend their weekend in front of a screen really. There’s only a few people that like to get busy studying during the weekend and learning how to make money online.
Especially as a working person, the last thing you want to do during the weekend, is do more work and study, take notes and learn heavy information. After all the weekend is the end of the week and we are programmed to use it to relax.
As on most sites, my site suffers the most during Saturdays. I’ve seen very low to no activity on some Saturdays and although it is really painful to see, you just have to live with it.
As for seasonal trends, there is a clear distinction of traffic as well. You have to picture your website like a business or a school. When most people are on holiday, your business is running very slow and you won’t get many sales or traffic.
When the holiday season is over, it’s time to roll up your sleeves and get back to work.
To translate this analogy in traffic terms, your website will suffer most during:
People love going on holiday during summer times. Who doesn’t want to spend time on the beach and get a tan? The heat slows everything down. You feel less hungry, you feel a lot more relaxed and all you want to do is go outside and enjoy the weather.
Therefore productivity levels slow down as well.
There’s no time to Google the next online marketing schemes or sign up to newsletters in those periods.
As for December, this is the most holy period of the year. Families get together and celebrations are all over the place. It is also a very popular period to go skiing!
Hot chocolates by the fire and traditional movies on TV you love to watch with your beloved ones.
And if you’re not relaxin, you are rushing through shopping malls trying to get the last presents you meant to buy weeks ago! This is how your website suffers during that season. And near the end there’s fireworks and more celebrations to suffer through.
So don’t be disheartened if you don’t see the results you expect to see in that timeframe. It is natural and easily explained as you’ve just seen for yourself.
Summer is probably worse than any other period. The average drop in traffic is said to be 10-20%, which is quite a lot if you ask me. Especially for someone that is just starting out, it can be very tough.
Updates To Follow To Change The Pattern
Seasonal trends can affect your website from both sides. If your visitors are on holiday and enjoying the weather etc. chances are you want and probably will be doing the same thing.
But one thing you should never do, is waste all summer without keeping your website updated. 2-3 months can be devastating to your site.
Therefore make sure to at least post an article or two a month (ideally a week) and make necessary changes. The internet is constantly moving and updating and you should too.
In order to keep your regular visitors updated even during holiday times, you could engage and encourage them to visit your site with newsletters and social media.
Let them know when you made certain updates or changes. Get them interested to visit your site, even while their on a holiday. You could write light posts and seasonally related articles.
Here are some tips to keep your site alive and continue to generate traffic, even in hard times:
- Continue as you did before – I told myself I would blog every day, and even though there have been odd days where I haven’t been blogging (birthday mostly and feeling too tired/ not enough sleep) I did pretty well last month.
- Keep blogging – Yes this is the same point as before but I want to enforce it. Search engines don’t function like humans. The more you produce the better you will be ranked and search engines love new, valuable content. Therefore keep on blogging!
- Set certain tasks – Sometimes I feel overwhelmed when I think of my daily tasks. It is easy to leave blogging as the last one, because it feels like it can be done whenever. But the truth is, if I leave it too late, my post won’t come out until the next day. Therefore I encourage you to make lists the night before. Prioritize your work logically and don’t try to do everything simultaneously.
- Gather information – Try to take on as many ideas as you can to write about them later. I often get little eureka moments in bed when I’m about to fall asleep and I have to find a way to remember them (or I could just write them down somewhere). I try to do the same when I’m just walking around and minding my daily routine. You never know when you come up with your next post.
- Keep learning – I repeatedly tell you to keep learning. The summer time is slow anyway, so you might as well try to learn at least one new thing a month related to your site. Try to find out how to do video recordings or maybe learn something new about how to improve your SEO. There’s never enough information you could know. Every little bit helps and it will improve your site.
There you have my top 5 tips for slow times. Most of these tips can be related to any type of businesses really.
So now I would like to ask you, if you’ve seen any patterns or trends. Are your week days similar to mine and did you also experience a slow summer?
I would love to hear your thoughts and opinions. Maybe you can help me out with some tips? Did you enjoy mine?
Thanks for reading and let me know if you have any questions, I am more than happy to help you and answer any queries you might have.
Thanks for reading,