Importance Of Business Cards
You might be wondering why an affiliate marketer might need to own a business card. After all he doesn’t interact with people on a face to face basis whilst running his business.
The truth is, it doesn’t matter what type of business you own, business cards will come in handy regardless. This is why I wanted to create a small tutorial and show you how easy it is to create your own designer business card in a few simple steps!
With a business card, not only will you come across a lot more professional and seem like you know what you’re doing, I also personally feel like the person that hands me a business card has a certain level of experience in what he is doing.
It shows a form or trustworthiness and that he or she has been in the game for a while.
There are actually quite a few more benefits to owning a business card such as:
- People will be able to remember you personally and trust your business more
- They can reference you’re website or business when they forget the link
- They might recommend you to friends and family, if they like your service
- You can hand them out quickly and gain more exposure
And there are probably a lot more I can’t think of right now. Overall it is pretty obvious that it won’t hurt to have business cards.
Where And How?
So where and how exactly can we create our cards? If you have a lot of money and some time, you can hire a designer to create your business logo and let them decide what looks best on your card, if they are willing to do that for you.
Once you have your logo and design, you need to find a company that prints and sells custom made business cards and can order a couple of hundred with them.
Or you could do it the simple way. Create your own logo like I’ve previously shown you, upload it onto a user friendly website that prints flyers, business cards and other marketing utilities and make your order.
You can add whether or not you want to include your website that you’ve created, name, number, address etc.
This can all be done very quickly and very cost efficient as well.
Whatever you want and however you want. If you think this is a lot harder than you thought, don’t be afraid because I’ve created a very easy to follow guide that you can see below:
As you can see that was very quick and very easy. I wanted to add that Vistaprint’s quality really is amazing. Even for the standard cards I have to admit it is better than most cards I’ve received in my life.
A lot of professional businesses have the cheapest cards you can imagine. They often look very cheesy and have the weirdest messages on them. Some of the business cards I’ve received were overloaded with information whilst others just had their logo and a tiny map in the back on how to reach them.
Ideal Business Card
Here’s my thought and advice on how to create your perfect business card:
- Purpose – First of all you need to figure out what exactly your business card is supposed to represent. If you’re an affiliate marketer or have a business that doesn’t require your phone number, all you need to write on it is your name, E-mail and business logo/name. Maybe you can include that you’re the owner of the business. If however you provide several services, include a few bullet points on what services you provide. A coffee shop owner might want to include a fidelity card on the back side.
- Simplicity – Like I mentioned in the video, keep it short. Don’t write an essay on your card, write a memorable slogan, email etc. You could also include your Facebook page or LinkedIn profile.
- Accurate – One of the biggest mistakes my partner and I made in our first business, is that we included cards that had spelling mistakes. As time progressed, our E-mail changed as well as our phone number. Needless to say this was quite embarrassing and came across really unprofessional, which brings me to my next point..
- Professionalism – Make sure you have a professional E-mail, Clean card and a way of passing your card. Don’t pass other peoples business cards by accident or forget your cards. If your cards aren’t clean that is really bad. I once ran out of my cards and bumped into a really important person that asked for contact details and of course I couldn’t hand him one. He said he would remember our company name but we never heard of him again…
- Keep A Stack – Always pack a few in certain places. Have a few cards in your wallet, car, jackets etc. This way you will never run out if you’re in an event or an important meeting. You never know when you run into someone that could change your business.
These 5 points should be a must for all of you that want to create your own business cards. Hopefully you’ll never make the same mistakes I made.
However you learn from mistakes and now that I’ve shared mine you won’t have to repeat them yourselves. For your first order, don’t get sold on all the fancy upgrades they offer, because like I said, most other businesses have a lot worse business cards and it’s money spent for nothing.
Don’t rush things either. Go through your design several times and ask a few people what they think of it. When you finally made a choice, place your order. Don’t order too many either. Get a stack and once that stack is gone, you can always re-order or modify your next order.
Little hint, you always get a 20-25% discount voucher for your next order so don’t buy too many for the first shipment!
I hope this was a useful tutorial for some of you and if you have any questions, thoughts or comments, don’t hesitate to leave your message below.
I will be more than happy to answer back and help you out!
Thanks for reading and watching this tutorial!