Is web design really that important as they say? Well, here’s one way to look at it. Picture a plant without strong roots.
It can neither get required nutrients to fuel the process of photosynthesis nor anchor itself in the ground.
As a plant’s life depends on its roots, your website’s success depends on its web design. Web design is the foundation that keeps a website alive and working the way it’s supposed to.
Website owners are paying more and more attention to their visual and textual content. Yes, quality content is extremely important, but well-constructed visuals are decisive due to their role in presenting the content.
Website owners are trying to unify all these elements into one attractively packed combo.
What we’re talking about here is called user experience (UX), which is how Internet users perceive and utilize those essential features.
In case your web design is weak, chaotic, and unappealing, then visitors won’t spend much time browsing through it and will leave never to return again.
If they decide to stay, the possibility of them converting into clients will increase, as well as your growth, visibility, and sales.
According to a company specializing in web design from Sydney, buying a website is not like buying a book, because it requires a detailed analysis and ongoing maintenance.
After all, it is your business’ virtual home.
In order to improve your website’s UX, there are several things you should pay attention to – things that determine whether or not your visitors will be satisfied with the service on your website.
Those factors are: SEO contributions, added value, enhanced usability, as well as attracting, retaining, and converting customers.
Key Benefits of UX
- Enhanced usability – A website or blog that’s UX-friendly has to enable its users to search, browse, and navigate it without any issues. It can be achieved by avoiding pop-up windows and going for a sign-up form instead. Also, avoid packing it with advertisements, because users may be repelled by the constant interruptions caused by them.
The design begins with your visitors in mind, which means avoiding irrelevant elements and features that may derail the user process or distract them in any way, and focusing on enhanced usability.
- SEO contributions – Websites and blogs are usually integrated. A blog with well-written, on-point, and relevant textual content (with a focus on improved UX) will be gladly recommended and shared by its readers. Eventually, it will lead to improvements in the SEO rankings of the complete website. Thus, don’t forget to make it easy for your users to share the content with integrated sharing buttons for all major social media platforms.
Enrich it with great visuals and calls to action, use outbound links to articles within your blog that are related, as well as to larger websites.
- Added value – Instead of just posting relevant information, you should focus on giving value to your readers. It is important to complement the written content with easy-to-view presentations, infographics, and other interesting visual content.
Video content is gaining in importance as they provide more information about the content and are easier to absorb it from them, but make sure they load properly.
Not every website should aim at every visitor, even though a website with sophisticated UX will appeal to a wider audience.
As a website owner, you’ve launched it to promote your business, and as any other business – you have defined your target audience.
Plan to reach your target audience online through your website or blog and organize them accordingly. Speak the language of your target market.
A fashion magazine and a business magazine might have similarly designed websites, but they speak to their visitors with good content. Your target market should understand it.
Attract, Retain and Convert Customers
Internet users of today, especially the younger generations, have a shorter attention span. As it seems to be getting shorter every now and then, it’s the reason why bloggers and content writers need to create outstanding or “smashing” headlines.
In this era of social media, a headline determines the number of people who’ll read an article, it will also change the way they read it and remember it.
It tells the readers what are they about the read and sets the tone for what follows.
The most important page on your website is your homepage, and it should be set to make the best possible first impression.
This page is what the whole website will be judged by, thus it has to be the center of your web design efforts.
The homepage functions as a gate through which people are going to enter the virtual home of your business.
Successful bloggers manage to raise interest in their posts by directing their blogs towards more specific content.
Before you launch your website or blog, prepare your own set of writing rules. Your website’s conversion rate will be better with more and more people reading your posts.
This means that social media play a major role because your site’s unique content has to be shared on various platforms.
The last, but certainly not the least important rule is to be legitimate and true.
Everything published on your website has to be accurate, because it would be improper and humiliating to deceive those people who chose to give you even the smallest portion of your time.
Creating the Best Experience for Your Users
UX design will not provide you with all the answers and is not enough to make a great business by itself.
You should become the link, the thread that connects the rest of your internal team with the user.
Collaborate and listen, and you’ll manage to meet all business objectives and create the best possible experience for your visitors.
Who contributes to the success of the project? Interactive developers, visual designers, and UX designers, which means that you’re not alone.
Improving your website’s user experience is a multi-disciplinary and collaborative effort that results in attracting visitors and keeping them on your website for some time.
Magic happens when everyone contributes with their opinions and level of expertise.
How do you optimize user experience? Have you been struggling to engage with your audience? Leave your comments below!
Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog